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Our Mission Statement:

To create and nurture, without discrimination or preference, a community of free-thinking individuals under the singular purpose of promoting the ideals of education, intelligence, unity and creativity throughout the world at large.”

What we stand for:

We are SMART.

SMART (Sophisticating Millions and Revolutionizing Thought): a movement dedicated to educating and sophisticating leaders. We promote intelligence to everyone, everywhere and integrate it with hip-hop. Being SMART was recently known as being lame, while being dumb was recently known as being cool. But our movement here today stands to Make “SMART” Cool. Being SMART doesn’t just mean academic excellence but rather the desire to learn and obtain information. As a follower of the SMART movement, you believe in yourself and want to strive to obtain knowledge and finally, Make “SMART” Cool.

‘MSC Merchandise can now be found here!


1. Why I Think This World Should End – Prince Ea (full transcript) | Creative by Nature - September 14, 2014

[…] Ea Info: Wikipedia article * Facebook Page * This video on Facebook * Youtube Channel * Make “Smart” Cool Campaign […]

2. Too much I, not enough we | Impossible News - July 10, 2015

[…] 2009 Prince Ea founded ‘Make SMART Cool’ – SMART being an acronym for Sophisticating Millions and Revolutionising Thought. The aim of […]

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